Smile Poster

Poster restoration and conservation. The backing of posters with fabric dates back to 19th century France, where posters were occasionally glued to linen for reinforcement. This provided some protection, but with the passage of time the paper continued to become brittle and was frequently torn by stress. Modern backing techniques have eliminated this problem by using an acid free paper between the poster and the fabric. The adhesive used is wheat paste treated to inhibit mold growth.
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Reversibility is a concept that is important in all conservation work, because today's curators and collectors are only temporary custodians of a cultural object (the poster) that will have continuing and timeless interest for future collectors. We strive to make certain that materials and techniques that are applied to the poster are not harmful over time and are reversible to bring it back to the state in which we found it.
Pinup posters , "pinups," or cheesecake posters are pictures of attractive women designed to be displayed, first coming to popularity in the 1920s. The popularity of sexy pin-up girl posters has been erratic in recent decades. Pin-ups such as Betty Grable and Jane Russell were highly popular with soldiers during World War II but much less so during the Vietnam War. The late 1970s and into the beginning of the 1980s were boom years for large posters of television actresses, especially Farrah Fawcett and Cheryl Tiegs.
Restoration can dramatically improve the appearance of a poster. Damage caused by clear adhesive tape, residual stains, water marks and dirt can be easily repaired; combining this with the replacement of lost paper can bring the poster back to virtually its original state.

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